Since the "double-integration" policy was officially implemented on April 1, China's new energy vehicle market has once again ushered in explosive growth.
Relevant data show that in April, 73,145 new energy passenger vehicles sold, a year-on-year increase of 150%; cumulative sales in January-April this year reached 190,063 units, an increase of 141%. Among them, pure electric vehicles sold 56468 vehicles in April, an increase of 132% year-on-year; plug-in hybrid vehicle sales of 16,677 vehicles, an increase of 243%. According to industry analysis, the demand for new energy vehicle market should be relatively stable after detaching from the new energy subsidy policy in the future.
At the same time, the new energy vehicle market has formed a pattern of "three countries killing." On the one hand, it is the differentiation of independent brands. The domestic new energy vehicle market, which was almost monopolized by its own brand, no longer exists. On the other hand, the new forces of internet builders have ushered in market breakthroughs. For example, Xiaopeng Automobile has entered the list of new energy vehicle sales in January this year. Third, it is Foreign car companies, such as BMW's plug-in hybrid car market, officially blew the clarion call for foreign investment in China's new energy market.
If we say that previous policies are "encouragement for the new energy market," then the "double-integration" policy is a complete "forced promotion." This driving force has allowed the new energy auto market competition to formally bid farewell to the situation of an independent family and started shuffling.
New energy car sales soared
The "dual-integration" policy was implemented in the domestic auto market for more than one month, and the effect was fully displayed.
In April of this year, a total of 923,111 cars were sold, a 5.2% drop from the previous month, but a 10.5% year-on-year increase, which surpassed the surging momentum of the SUV models, providing a strong driving force for the growth of the auto market. Cui Dongshu, secretary-general of the National Association of Passenger Vehicle Markets, told the Times Weekly reporter that the car could have such a growth rate, relying mainly on new energy vehicles and mid- to high-end cars.
The new energy vehicles did usher in explosive growth last month. New energy vehicles sold 73,000 vehicles in April, an increase of 30% from the previous month and a year-on-year increase of 150%. Cui Dongshu analyzed that the structural strength of new energy vehicles has benefited from the strong outbreak of plug-in hybrid vehicles and entry-level electric vehicles. This is a good example of new energy vehicles gradually eschewing policy dependence.
From January to April this year, cumulative sales of new energy vehicles reached 190,063 units, an increase of 141% year-on-year. Against such a backdrop of rapid growth, the growth rate of plug-in hybrid vehicles is significantly higher than that of pure electric vehicles. From the perspective of cumulative sales this year, the sales growth of plug-in hybrid vehicles has even surpassed that of pure electric vehicle sales growth by 2 times. . From the perspective of specific models, although the self-owned brand models still occupy an absolutely dominant position in the field of pure electric passenger vehicles, the plug-in hybrid passenger vehicle industry has been invaded by joint venture vehicles or even imported vehicles.
The "Three Kingdoms Killing" Pattern Initially Established
On April 1 of this year, the "Measures for the concurrent management of the average fuel consumption of passenger vehicles and new energy vehicles" ("Double Points") was officially implemented. According to the policy requirements, when calculating the points, the actual fuel consumption value of the fuel vehicle and the actual cruising mileage of the new energy model will be comprehensively calculated. If the fuel consumption of a fuel vehicle in the integration range is lower than the national standard, positive integration will be obtained, otherwise the integral is Negative; New energy vehicles are all positive points, and the higher the mileage, the higher the points. The assessment requirements for the â€œdual-integrationâ€ policy on the points are postponed until 2019, and the 2019 and 2020 points can be combined for assessment.
Although the policy has given a one-year buffer period, neither the joint venture brand nor the independent brand has dared to loosen up and even formed a situation of â€œthree countries killingâ€.
At present, the new vehicle builders are interspersed between foreign capital and independent brands, and are fiercely fighting. According to incomplete statistics in the industry, the number of â€œnew vehicle-making forcesâ€ influxed into the past three years has reached 314, and the new forces of R&D operators mostly take the pure electric new energy vehicle route. Foreign-funded enterprises have chosen to rejoin their own brands and even have entered the Chinese auto market for more than 30 years. After the establishment of FAW-Volkswagen and SAIC-Volkswagen, Volkswagen Group once again â€œjoinedâ€ Jianghuai, each with a 50% stake. Established JAC Volkswagen, specializing in the production of pure electric vehicles. There are also new combinations of BAIC and Daimler, Ford and Zotye, Great Wall and BMW.
Cui Dongshu believes that 2018 is the year of transition of the kinetic energy of new energy vehicles, and the growth momentum of new energy vehicles will gradually shift from the policy of restricting purchases and subsidies to the drive of market products. For those new energy models with high product power, such as the Emgrand EV450 and Chuanqi GE3, they will all be able to emerge. With the arrival of many joint-venture electric vehicles, these products with high self-powered new energy will become the vanguard representatives of the joint venture electric vehicles.
Car prices follow
On May 11th, with the resumption of the China-Japan-ROK Leaders' Meeting in Tokyo, Japan, on a tense schedule, Premier Li Keqiang specifically visited a Toyota subsidiary that mainly manufactures core components such as CVTs.
â€œTodayâ€™s automotive industry is undergoing a major change in a once-in-a-century fashion. The worldâ€™s fastest-growing China is the one that leads the change. We will keep pace with the times and strive to follow the pace of Chinaâ€™s development.â€ According to media reports, Toyotaâ€™s president When Mr. Toyoda took a meeting, he expressed his strong will to Premier Li Keqiang to cooperate with China.
Prime Minister Li Keqiang also expressed the hope that Japanese companies, including Toyota, will seize the opportunity to further deepen cooperation with China, achieve an upgrade from â€œmanufacturingâ€ to â€œintellectualism,â€ and achieve a higher level of mutual benefit.
Dong Changzheng, executive deputy general manager of Toyota Motor (China) Investment Co., Ltd., told the Times Weekly reporter: â€œIn the future, the size of the Chinese market may not be consumer demand, but environmental and energy factors. If the automobile industry wants to continue to develop in China, it must From the bottom of my heart, we will be miniaturized and electrified."
In China, a big new energy country, the pace of development of electrification technology has been leading the world, and naturally it has become a strategic area for Toyota's electrification. In 2017, Toyota achieved over 140,000 electric vehicle sales in China. In 2020, Toyota will invest 10 new electric models in the Chinese market.
â€œOur aim is to make new energy technologies more accessible to more consumers so that everyone can use them, so as to achieve the purpose of the new energy policyâ€”to protect the environment and achieve faster and better development of the industry.â€ Toyota Motor Corporation (China) Investment Co., Ltd. Chairman and General Manager Kobayashi Koichi once said to the Times Weekly reporter at the Beijing Auto Show.
Hanken Samuelson, president and CEO of Volvo Car Group, also told the Times Weekly reporter: "By 2025, pure electric vehicles will account for 50% of Volvo car sales, and the other 50% will be plugged in and mixed. We are also the first traditional car manufacturer to exhibit only hybrid plug-in models at the international auto show. The future of Chinaâ€™s electrification is the future of Volvo Electrification.â€ From this, it can be seen that the challenge for the new energy market in China has been faltering. Opening.
As the "double-integration" policy has begun to implement, with the acceleration of the subsidy, the proportion of major auto companies' strategic investment in new energy auto products will increase rapidly. For foreign brands, taking VW Group as an example, in the future, Volkswagen will invest EUR 34 billion worldwide to promote electric vehicles and new travel plans. It plans to invest EUR 15 billion in China to expand electric power by 2022. Car, autopilot, digital travel and other services. In terms of Chinese brands, taking Chang'an Automobile as an example, it is planned that by 2020, the sales of new energy vehicles will reach 350,000 and enter the industryâ€™s first echelon. By 2025, it will achieve full electrification, and the sales of new energy vehicles will exceed 1 million to 1.16 million. Vehicle.
In the area of â€‹â€‹hybrids, in particular, models for joint ventures and self-owned brands have been fully launched, which fully demonstrates the effectiveness of the â€œdual-integrationâ€ policy. Cui Dongshu said that due to the short-term non-restricted purchase of high-end consumers in urban areas, it is difficult to accept home-built pure-electric vehicles, and the pressure on high- fuel consumption of traditional vehicles by major manufacturers to achieve oil-burning standards as soon as possible will mainly depend on the introduction of hybrid models.
In April this year, the plug-in hybrid vehicle sales chart, the best performance is still BYD and SAIC autonomy. However, the two plug-in hybrid car markets that have been occupied for a long time have ushered in a strong opponent. The data shows that following the historical breakthrough in sales of 1,000 vehicles in March, BMW's new energy vehicles in April took another breakthrough. Among them, the newly-listed 5-series inserts performed well, with 1,186 units sold, and the X1 mix continued to maintain good results, bringing the total sales of BMW new energy vehicles to nearly 2,000 in April. BMW's breakthrough in the plug-in hybrid car market officially blew the clarion call for foreign investment in China's new energy market.
In fact, the traditional car companies introduced the initial stage of plug-in hybrid vehicles, the market acceptance is very high, and the electric vehicles of the new vehicle builders have better demand in Beijing and other limited-purchase cities. However, it is more difficult for pure electric medium-sized and large-sized vehicles to be exploited in non-restricted cities in the short term. Some new vehicle manufacturers face the risk of being eliminated in the development of the market. In addition, the introduction of a large number of joint ventures to introduce blended models will quickly achieve both the fuel consumption and new energy points. In Cui Dongshu's opinion, judging from the long-term development trend, car companies still need to focus on pure electric vehicles in their strategic transformation, and international car companies will gradually recognize and follow the pure electric development strategy.
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